With 30 years of experience, Carmelo is an established and respected hairstylist and authority of men’s luxury grooming. Over the past 30 years, he has collaborated with major companies and brands in the men’s luxury grooming industry including The Refinery, Unilever, Phillips, Gillette and Dolce & Gabbana as well as major PR and advertising agencies. His many accolades include the GQ’s “Barber of Choice”, and he was appointed International Ambassador for Dove Men + Care Expert Shave Range.
Both high profile individuals and multi-national corporations prize Carmelo not just for his professional consultation services, but also for his expertise in influencing and interpreting trends in men’s hair, grooming and beauty-related projects.
In addition to cutting the hair of his select clientele and advising on the development of men’s grooming projects, Carmelo is much sought after as a hairstylist in the creative world of men’s runway shows and fashion shoots.
Carmelo began cutting hair in 1984 when he was taken on as a barber’s apprentice in Sicily.
Aged just nine, he was already showing a strong aesthetic sense for the components of a good haircut.
For a number of years, he worked as a stylist at two of Italy’s top hairdressing salons, shuttling between Turin and Sardinia’s fabled Emerald Coast.
In 1999, prompted by a restless urge to broaden his horizons, Carmelo left Italy for London to join The Refinery, the exclusive men’s grooming spa in Mayfair. During his five years tenure, Carmelo established his reputation in London as a respected hairstylist and men’s grooming expert, quickly developing a loyal, elite clientele. At the same time, he trained in men’s skincare and cosmetic product development at the London College of Fashion. A career high-point was styling the actor Sacha Baron Cohen for a portrait shoot by the great David Bailey. Another was his role as a styling consultant on the film set of Tim Burton’s ‘Sweeney Todd’ where he gave Sacha Baron Cohen shaving lessons in preparation for his role as Signor Pirelli.
In 2004, Carmelo made the decision to go solo and develop his own brand. In 2011 he established a men’s grooming salon in the newly opened St Pancras Renaissance Hotel, which received much acclaim as well as a prestigious award in 2012.
In 2013 Domenico Dolce invited Carmelo to launch the Dolce & Gabbana Barbershop in New Bond Street, that same year in June Carmelo was also responsible for cutting and styling the hair of all 46 models in Dolce & Gabbana’s Spring/Summer 2014 Men’s Fashion Show for London Collections. Later on that same year, Carmelo travelled to the designers’ spectacular Milan headquarters to cut and style the hair of all the male models featured in Dolce & Gabbana’s 2015 Look Book.
In 2013 Carmelo was on the panel of judges for the Shortlist Magazine Men’s Grooming Awards.