Over the past 30 years, Carmelo has collaborated with major companies and brands in
the men’s luxury grooming industry including The Refinery, Men U, Unilever, Phillips,
and Dolce & Gabbana to name a few, alongside numerous collaborations with major PR and advertising agencies.
Carmelo offers consultancy services on all aspects of men’s grooming including:
Image consultant: Expert in men’s hairstyles, beard, stubble, wet shave and skin.
Men’s session hair stylist – Photo Shoots
Styling for editorial and advertising campaigns
Hair transplant advice
Film sets: Styling
New product development and retail including:
Consumer and Market Research
Manage all aspects of manufacture process
Strategic Brand Planning and brand concept to market position
Sales & Marketing strategy
Product Launch plan
Consult and advise on product planning for established brands
Product ambassador and endorsements
Pre-Openings: retail, including concept and launch
Lifestyle concept stores – Pop up Barbershops
Carmelo’s skills as a men's hairstylist and shaving expert - coupled with his celebrity clientele
and unrivalled technical knowledge of grooming products - make him a unique personality in the world of men's grooming.
With numerous appearances both on TV and radio, including Gok Wan’s Channel 4’s hit show ‘How to Look Good Naked’, a feature on the BBC’s Football Focus, where he removed football pundit Mark Lawrenson’s moustache after losing a bet, ITV’s ‘This Morning’, Sky’s ‘Business News’, and live on both Chris Evans and Vanessa Feltz’s BBC London Radio shows, Carmelo is evidently at ease in the world of entertainment.