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Consultancy on grooming and product development

Over the past 30 years, Carmelo has collaborated with major companies and brands in
the men’s luxury grooming industry including The Refinery, Men U, Unilever, Phillips,
and Dolce & Gabbana to name a few, alongside numerous collaborations with major PR and advertising agencies.

Carmelo offers consultancy services on all aspects of men’s grooming including:

Image consultant: Expert in men’s hairstyles, beard, stubble, wet shave and skin.
Men’s session hair stylist – Photo Shoots
Styling for editorial and advertising campaigns
Hair transplant advice
Film sets: Styling

New product development and retail including:

Consumer and Market Research
Manage all aspects of manufacture process
Strategic Brand Planning and brand concept to market position
Sales & Marketing strategy
Product Launch plan
Consult and advise on product planning for established brands
Product ambassador and endorsements
Expert panels
Pre-Openings: retail, including concept and launch
Lifestyle concept stores – Pop up Barbershops


Carmelo’s skills as a men's hairstylist and shaving expert - coupled with his celebrity clientele
and unrivalled technical knowledge of grooming products - make him a unique personality in the world of men's grooming.

With numerous appearances both on TV and radio, including Gok Wan’s Channel 4’s hit show ‘How to Look Good Naked’, a feature on the BBC’s Football Focus, where he removed football pundit Mark Lawrenson’s moustache after losing a bet, ITV’s ‘This Morning’, Sky’s ‘Business News’, and live on both Chris Evans and Vanessa Feltz’s BBC London Radio shows, Carmelo is evidently at ease in the world of entertainment.